Lanyards are pieces of rope, string or fabric with an attachment device at the end. These allow people to carry around small items on their body to prevent losing the items. Lanyards also make it possible to have frequent and convenient access to these objects. Though seemingly simple in form, lanyards may be among the most ingenious things ever invented.
Lanyards can be used around the wrist, the neck or the shoulder. In some cases, one can also use them around the body or the waist, as with a harness. How lanyards look like depends on who uses it and how the users intend to use them.
For example, the most common way is to have lanyards dangle badges, identification cards and keys from around a person’s neck. As people go about their day, they usually need convenient access to these objects in order to access buildings or equipment easily. This is also necessary to gain entry in certain areas.
The top customers of such custom lanyards are corporate organizations, educational institutions, non-profit groups and established clubs or professional associations. As these groups often have large numbers of people among them, who also frequently engage in networking opportunities and public events, they rely on lanyards to identify their people quickly in a crowd.
These kinds of people use custom lanyards on their exhibitors, speakers or participants in corporate events. Sometimes, people use them during an assembly. The lanyards do not only help keep identification on the person’s body visible at all times, but they also help others identify that person’s organization. Such exposure can help raise awareness.
Another fantastic idea is to use lanyards as supplemental items in corporate gifts and giveaways distributed at Christmas time or during promotional tours and conferences. In some instances, companies attach USB sticks to the attachment device. The USB has the company’s profile, product/services catalogue and price list. They are then distributed to the public or to their target recipients. In this way, lanyards function as a PR and marketing collateral.
There are also other types of custom lanyards beside the ones mentioned. For example, some lanyards work in holding electronic gadgets to keep people from dropping them. Cameras, phones, tablets and multimedia players can all be carried around in lanyards. Some manufacturers even build in the audio signal of the earphones into the lanyard, allowing it to have a dual function. Interestingly, wrist straps for certain gadgets also function like lanyards and are considered as one. They may not look like the more common identification lanyard.
Safety is an important feature that is also incorporated into the making of the lanyard, so much so that it is also used as a safety device in and of itself. For example, operators of large industrial machines that cut and slice or large vehicles like trains often make use of a lanyard that attaches their body to the control switch. When some untoward incident happens that may cause the operator to fall and become physically incapacitated, the lanyard will tug on the switch to bring the machine to a halt.
As form follows function, all these uses show how vast the products’ variations can be; hence, the reason why custom lanyards are quite popular. No two lanyards look alike. The number of ways to personalize them can be as varied as their uses. People can have unique lanyards created according to the function, choice of color, manner of printing, preferred textile or material and even the type of attachment it has at the end.
What is important is that the customer should know exactly how he wants the lanyard to look like and how he intends to use it. The potential user should also indicate the details carefully on a brief before proceeding to make an order.